• Could 2013 be your year?

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    “Goals”

    It’s a word we hear a lot of this time of year.  We all start with the best intentions but come the summer, if we’ve not started working on our goals, most people ten to dismiss them.  They say things like, “It wasn’t realistic anyway.” Or “I was just dreaming.” Or even, “Something got in the way.”  Whatever the reason we tell ourselves it all comes down to the same thing – commitment.  We may have really believed we could achieve it but then we didn’t focus on the goal every day so we dismiss it incase we fail.  We did not commit to it.

    Amateur sales people do this every day with their number and the company’s targets.  They say, “ It wasn’t my fault I was given unrealistic sales targets to hit.” Or “my market can’t support that kind of price.”  Its all the same! Lack of commitment.  And because it happens all the time with all sorts of goals, business owners and the leadership team accept the sales persons excuses because they’ve heard them before – from themselves.How can we stop this cycle and get true commitment to our company goals?

    Its not easy, but here’s 4 steps to help you:

    1. Be aware of the excuses you hear.  Some of them will sound very believable and you will empathise.
    2. Understand that people buy emotionally and justify intellectually. If you give your sales team an intellectual goal, they will never own it.  Sit down with them and explain what reaching the company target will mean to them personally – and remember they will all have different driving forces for success; very few people are motivated purely by money.
    3. Put regular accountability in place. There is no point waiting till the end of the year, or even the end of the quarter to see if you have hit your goals.  What do you need to be measuring every day?
    4. Celebrate the small success! Remember life is a journey the destination is not the only important thing.  Put milestones in place and celebrate a new sale or even a new appointment made with an on target prospect!

    Now is the time to make these small changes in your business to make 2013 a great year!

    Anneli Thomson

    Anneli Thomson

    Anneli is an expert in sales culture and talent management. She is a keen champagne drinker and triathlon enthusiast. The UK Franchisee of the Year 2014.

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  • A new sales strategy for 2013

    Hooray! The world didn’t end with the Mayan calendar. Alas, this means we need to crack on with business planning for the year ahead. Shaun Thomson, CEO of Sandler Training, has these tips to set your sales on fire.

    For starters, it’s always worth investing time in putting together a watertight new business plan to define the focus and agree best practice for the year ahead. Organisation is the name of the game, so before you even think about sales, it is important to take a fine-tooth comb through your objectives and targets. While this might seem like a mammoth task, it can easily be divided into ‘bite-sized’ pieces which will make it easier to compile.

    Start with your ideal prospects – it’s a lot easier to go out to find clients when you know exactly what you’re looking for. Once you have a detailed profile of your ideal client it will help you when asking for referrals and deciding on whom to target in networking meetings.

    There is no point making a plan and being organised if you don’t track your progress and follow through. Train yourself to set aside time after a meeting to debrief and document what you’ve learned. It is also important to have a basic structure that allows you to measure and monitor your results – as well as make adjustments as necessary. Those who really succeed in business are agile and continually learn, no matter how senior they are in the company.

    Click here to read the full article online at Management today

    Blog Editor

    Blog Editor

    Lisette Howlett edits the Sandler UK blog. If you have any questions or would like to submit a blog please contact her. Tel: 020 7484 5556 Email: Lisette.howlett@sandler.com

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