• Traits of killer sales people

    It’s better not to hire, than to take on the costs and time required to bring someone on who can’t hunt & close the business you need. So, what are the traits of success of a salesperson with a real ‘hunter’ mentality?

    1. Strong “fire in their belly.”

    Successful hunters wake up each day rekindled with an innate natural drive to succeed. They are consistently driven by their ambition to be the best. They usually set high personal goals, have confidence in their abilities, and have a high level of energy in their daily work.

    1. Creating value and demand.

    A-player sales people understand that they are not order takers simply fulfilling demand but must create a demand for a particular product or service. They have the skills to communicate the value of their products or services and deliver solutions that will sort out the unique pain or problem of each prospect.

    1. Taking control of the sales process.

    It’s easy to get caught up in the prospect’s process and not take control of the buyer/seller dance. Taking control requires confidence, assertiveness, and an ability to influence others. Strong and effective sales people set appropriate expectations. They make sure they and the prospects agree on each step so are on the same page throughout the sales process.

    1. Taking action.This one is obvious. Do they act without needing direction? Some salespeople with apparently good track records were order takers, not business hunters. They will sit on their hands waiting for someone else to make a move or that call back.

    Successful hunters do not suffer from “analysis paralysis” or have many reasonable explanations why they don’t have enough on-target appointments, aren’t picking up the phone or going on sales calls. They set their goals and intend to achieve them. They take regular, effective, and consistent action.

    1. Taking responsibility for their results.

    Too often people make excuses like, “I was given the worst territory” or “This economy is just too tough.” But not the hunters; they attack their goal no matter the obstacles. They take responsibility for the things they can take action on.

    1. Adjusting their own behaviour & style.

    Great hunters adapt their style and understand the impact on others. They don’t just force through sales. They figure out what will grow their prospects’ trust in them, and build confidence and rapport. They never blow out deals by coming on too strong, and know how to make sure prospects don’t go quiet and hide behind voicemail.

    Self-motivated driven determined salespeople love to find new business day in and day out.

    When you interview, dig deep so you are certain they’ll be the hunters you need. Hire them and pay them properly. Manage them well.

    Apply these criteria to your existing team. How do they shape up? If you need help in assessing them, call your local Sandler Trainer who can show you an easy way to evaluate the team.

    Do not allow star players to break the rules, ignore your sales process or fail to record progress on the CRM. Reward them well – and invest in their development.

    If you need people on your sales team who truly love the hunt for new clients, it’s essential to structure your team and your recruitment process to discard the order takers or move them into an order taking job, and find and nurture the killer traits for sales success. Look for these 6 traits, and you have the basis for creating a successful sales team.

    Ermine Amies

    Ermine Amies

    Ermine Amies runs Sandler Training in East Anglia with monthly Master Classes in Norwich

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  • Sales: How to hire a killer

    I bet you haven’t ever hired a sales person who seemed perfect at interview and didn’t work out. Someone who had all the right answers, was excited by your vision of the future and assured you they were a self-starter. Someone with a brilliant track record, who came highly recommended and yet …..when they started, seemed “off the boil”. Someone who didn’t deliver in the first month, and despite your hope that they would get “up to speed” has been a mediocre performer or has already left you. Mishires are bad for the person you employed and are expensive mistakes for you in time, money and morale.

    There’s a joke amongst recruiters that the best sales meeting many salespeople have is the one that gets them their next job. So how do you tell the difference between someone who will perform for you and someone who never could, or can’t right now?

    The hiring company gets really excited and feels they’ve found a hunter. The sales person is hopeful and excited too. Maybe they also get a shiny new car, phone and all the gadgets.

    The new hire asks all the right questions at induction and the managers feel they’ve hired right. The sales person starts with enthusiasm to prospect or go out to meetings.

    But then tumbleweed.

    Or some sales but way behind the management projections.

    Or forecasts slip into the next reporting period.

    Management say “Give it time. S/he’ll find her/his feet”. Two months. Three months. Eight months. How long?

    Mishire?

    Maybe they are a salesperson who can take complicated orders but doesn’t have that killer instinct needed to drive sales.

    Maybe you have hired a sales rep who is naturally good at developing relationships with an existing client base and finding opportunities to cross-sell and up-sell. They just aren’t that driven to go in cold and win new business.

    Maybe you hired someone better suited for long sales cycles that require patience, focus and structure. These people are careful not to let any details fall through the cracks. They can extend the timeframe to closing business so slow your numbers.

    Good salespeople – but not a fit.

    They just don’t have the traits they need to be successful with you.

    To be successful, get clarity on what will make a sales person successful with you. Here are 6 criteria for hiring a hunter, someone who is keen and driven to make sales for you – look for someone who:

    1. has strong fire in their belly
    2. creates value and demand
    3. takes control of the sales process
    4. takes action without requiring direction
    5. takes responsibility for their results
    6. adjusts how they deal with people

    You can train skills – but forcing someone with account management or long sales cycle mentality to hunt for business to close this month or quarter is an endless and thankless task for the sales manager. Read next week’s blog for more on how to identify those killer traits in your new hires.

    Ermine Amies

    Ermine Amies

    Ermine Amies runs Sandler Training in East Anglia with monthly Master Classes in Norwich

    More Posts - Website

    Follow Me:
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