• 4 Habits of Successful Professionals

    successful professionalsWhat do successful professionals do that amateurs don’t?

    Certainly there are many that could fall into this category, but right now we’ll focus on four habits that could make the greatest impact on your career.

    1. Study– Professionals are not born, they are made. Some may have a natural gift, but most maximize that talent by studying history, best practices and innovative techniques. There are plenty of talented individuals who never accomplish anything. Professionals often spend hours to years studying before engaging in their profession to ensure their success.
    2. Practice– like David Sandler taught, in his book “You Can’t Teach a Kid to Ride a Bike at a Seminar,” you can’t learn how to do anything by merely studying. You have to practice. Doctors, athletes and other types of distinguished professionals spend countless hours practicing before they are called upon to perform. How do you get to Carnegie Hall, the Masters, the Olympics or whatever is the top of your profession? Practice, practice, practice.
    3. Invest in themselves–True professionals bet on and invest in themselves. They don’t wait for their parents, employer or anyone else to invest in them. Professionals continue their education beyond the classroom and invest in workshops, seminars, books, coaches and other resources that will advance their learning. They take responsibility for their own education and personal growth.
    4. Follow a system– Finally, professionals don’t just show up and wing it. They have a system that’s repeatable and reproducible – and leads to predictable success. To outsiders, if sometimes looks like superstition or obsessive compulsive disorder, but professionals know that only by following the proven system can they expect consistent success. Amateurs sometimes think it is luck when they win or lose. Successful professionals make their own luck, and they know that fortune favours the prepared.

    Successful professionals know that there is no magic bullet or shortcut to get to the top. They don’t waste their time with such things. They are too busy learning, practicing, refining their system and investing in their own success.
    What do you think are some additional habits of successful people?

    Blog Editor

    Blog Editor

    Lisette Howlett edits the Sandler UK blog. If you have any questions or would like to submit a blog please contact her. Tel: 020 7484 5556 Email: Lisette.howlett@sandler.com

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  • 4 Interview Tips for the Interviewer: How to Build the Strongest Bench

    Strongest benchPlaying the role of the interviewer is no simple task. While you might not be the one in the hot seat, the words that come out of your mouth can be just as important. There are interview techniques that some of the best recruiters and HR professionals utilize when looking to fill positions with the most qualified candidates.

    Encourage the candidate to think differently and creatively when they’re interviewing. For many candidates going through the job search process, interviews become monotonous. Interviewers need to go against the grain to truly get to know a candidate.

    The following techniques will help the interviewer understand the mind and thought process of the candidate, which will ultimately determine whether the candidate will be a good cultural fit and if they’ll help propel the company forward.

    1. Start by asking the candidate how they prepared for the interview.Not every job seeker takes the time to do research before an interview, whether it was about the interviewer, the company or recent company news. If they did research, ask a couple of questions about their findings. If they didn’t, move on to the next question. Don’t ask why they didn’t, the goal shouldn’t be to embarrass them.

    2. Ask how they prioritize their time.This is a great question for recent college graduates because the interviewer can reference how busy college life can be (social events, projects, group work, jobs, internships, class and social media) and then ask the candidate how they get it all done. People don’t magically become organized and detail-oriented; those are behaviours that are often started in college.

    3. Role play during the interview.If the position in question will be part of a team, ask the candidate why people would want him or her on their team. Using this interview technique will force the candidate to adapt to a new role and look through a different lens. Answers that reveal promise will likely have to do with their dependability, responsibility, negotiation skills, subject matter expertise, leadership abilities, etc.

    4. Ask how a reference will describe the candidate.Every resume lists “references available upon request,” yet most interviewers don’t discuss references until later in the process. Ask for more information about the reference and then ask the candidate to describe what the reference would say about them. Usually, references are listed because the job seeker respects the person, the reference has a credible reputation or there is a strong relationship between the two. This telling technique helps because the candidate is less likely to lie or inflate the reference’s opinion of the candidate.

    When interviewing job candidates, what are some of your go-to interview questions? Be sure to include the answers you look for when asking those questions.

     

    Blog Editor

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    Lisette Howlett edits the Sandler UK blog. If you have any questions or would like to submit a blog please contact her. Tel: 020 7484 5556 Email: Lisette.howlett@sandler.com

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  • Top Traits of Successful Salespeople

    TraitsHigh-performing sales teams are led by strong sales managers who embody leadership skills that motivate and empower the team. Exceptional sales professionals display certain traits that allow them to stand out from the rest and achieve great sales success.

    Since 1967, Sandler Training has trained sales professionals to be mindful of their behaviours, attitudes and techniques when prospecting and negotiating. While Sandler witnessed many professionals transform, there were always certain characteristics that “the greats” possessed in addition to the skills learned through continuous training and reinforcement.

    Ask yourself the following questions to determine whether or not you have what it takes to be great.

    • Do I build good rapport?This might go without saying but the best salespeople are people that can relate to other people. They come across as genuine, they’re natural and they put people at ease. As Sandler teaches, people want to do business with people that are like themselves.
    • Am I goal focused?Long-term goals are important, but what really drives salespeople is the focus on daily activities that are in direct relationship to the results in which they are in pursuit. They understand that it is the daily “behaviours” that are critical to delivering the results.
    • Am I curious?Sandler devotees know – a salesperson’s job is to find the compelling, emotional reason for the problem and match that “pain” to a solution. We discover the pain by asking questions and listening because sometimes the prospect hasn’t accurately identified their pain or are not yet comfortable sharing it.
    • Do I listen?A keystone to the Sandler Training methodology is listening. The Prospect should be doing 70% of the talking while the salesperson is actively listening and searching for the pain.
    • How motivated am I?Being self-motivated is essential to finding success as a sales professional. Since a salesperson’s income is largely based on their ability to find and close new business, success usually comes to those who are diligent and focused.
    • Do I seek out challenges?Sometimes in sales, it’s about being fearless and going after challenges. Whether it’s going after a prospect that’s been on your radar or taking on a vertical that’s completely new to you, having the ability to put yourself in new situations and enter unchartered waters will serve a salesperson well throughout their career. As Sandler teaches, no guts, no gain!

    Can you name more characteristics of successful salespeople that set them apart from mediocre salespeople? What are some traits of top salespeople that you wish you had to complement your sales approach?

     

    Blog Editor

    Blog Editor

    Lisette Howlett edits the Sandler UK blog. If you have any questions or would like to submit a blog please contact her. Tel: 020 7484 5556 Email: Lisette.howlett@sandler.com

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  • What’s The Rush?

    Many salespeople are too eager to make presentations – are you?

    They view them as opportunities to establish the value of their products or services by demonstrating their unique aspects. You can’t establish value, however, until you have determined which aspects, if any, are relevant to the prospects’ situations.

    The real purpose of presentations is to confirm your ability to deliver the solutions prospects are predisposed to buy. How do you know what prospects are predisposed to buy? You determine it by thoroughly qualifying the opportunities.

    Until you have learned the specific reasons prospects would buy your product or service (rather than a competitor’s), uncovered the resources they have available to make the purchases, discovered the criteria by which they will make their decisions, and (assuming you are willing and able to meet their decision criteria) obtained their commitments to make those decisions, you should refrain from making presentations.

    Making presentations before thoroughly qualifying opportunities will almost surely guarantee that you leave those presentations, not with decisions, but only prospects’ promises to “think it over.”

    Blog Editor

    Blog Editor

    Lisette Howlett edits the Sandler UK blog. If you have any questions or would like to submit a blog please contact her. Tel: 020 7484 5556 Email: Lisette.howlett@sandler.com

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  • How Much Time Should You Put into Prospecting?

    Time prospectingThe question is a bit of a puzzle. Ideally, there would be a reference book that lists, by industry, how much time you should invest in prospecting activities. Unfortunately, there’s no reference book.

    Why?

    How much time you invest will depend on the number of prospecting activities you plan, the nature of the activities, and the intended results of the activities.

    More importantly, different salespeople have different goals, and these goals will necessitate different amounts of time prospecting. Introducing a new product or opening a new territory may take more time than continuing to cultivate an existing market where you already have exposure.

    If your efforts are primarily passive, where you have little if any control of the outcome—direct mail or e-mail for example—you will likely have to do more and it will take longer to see results. If your efforts are more proactive, where you have considerable control—cold prospecting or generating and then calling on referrals for instance—you can invest less time.

    Since there is no simple formula, you must consider your prospecting objectives and then carefully track your activities and results. Then, you can decide how much time you want to invest and choose the activities that will allow you to achieve your objectives in that time period.

     

    Blog Editor

    Blog Editor

    Lisette Howlett edits the Sandler UK blog. If you have any questions or would like to submit a blog please contact her. Tel: 020 7484 5556 Email: Lisette.howlett@sandler.com

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  • The Toughest Prospect To Sell

    The Toughest prospect to sellWhen is the toughest prospect to sell the easiest prospect to sell?

    Give up?

    The answer is simple: when you call on him or her.

    Some buyers acquire a reputation for being tough, overbearing, demanding—just plain impossible to deal with. And guess what? Salespeople stop calling on them. Why put themselves through the abuse? Why endure the indignity? Why indeed, you may be thinking.

    Why not? They have to buy products and services from someone. It might as well be you. A prospect may be demanding, discourteous, and disrespectful. However, beneath the gruff exterior, there is a human being capable of listening, evaluating, and making decisions—buying decisions.

    Remember, you too have an exterior—your salesperson persona. When you call on the impossible prospect and he “attacks” you, it’s only your persona he is attacking. So allow your persona to don an invisible suit of armour. When you call on Mr. Crotchety, you’re Sir Lancelot. Nothing he hurls at you can hurt you. You’re protected. Sure, you armour may get dented, but the order in hand will have made it worthwhile.

    Blog Editor

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    Lisette Howlett edits the Sandler UK blog. If you have any questions or would like to submit a blog please contact her. Tel: 020 7484 5556 Email: Lisette.howlett@sandler.com

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  • Use your 30 second commercial in your LinkedIn Profile

    30 sec commercial linkedInThe main thing to remember about LinkedIn is this: It is a huge, never-ending, virtual networking event, and you have to be ready with the right response to “What do you do?” Your 30–second commercial is the answer to that question, as told from the point of view of a PROSPECT IN PAIN who eventually turned into your happy customer.

    Why not include it on your LinkedIn profile page?

    So for instance: “We specialize in custom-designed inventory management systems for manufacturing and distribution operations. We’ve been particularly successful with companies in the X, Y, and Z industries that are concerned about the costs associated with inaccurate inventory counts, unhappy with frequent paperwork bottlenecks that slow down the fulfilment process, or disappointed by the amount of time it takes to reconcile purchasing, invoicing, and shipping records. We’ve been able to create hand-in-glove inventory management systems that help our customers save time, attention, and money.”

    If something like this isn’t on your LinkedIn profile, you’re at a competitive disadvantage.
    For the complete list of WAYS YOU CAN USE LINKEDIN TO PROSPECT MORE EFFECTIVELY, click here.

    Blog Editor

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    Lisette Howlett edits the Sandler UK blog. If you have any questions or would like to submit a blog please contact her. Tel: 020 7484 5556 Email: Lisette.howlett@sandler.com

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  • How to Lower Stress in Sales

    The rotten economy, if you haven’t noticed, may be taking a toll on your health.

    Stress has been linked to a number of illnesses-such as heart disease, high blood pressure and increased risk for cancer. A lot of this stress is understandable-but also unnecessary. If you are in sales, a sales system can help you reduce that pressure you are under in a big way. You will be as productive as ever, which should mean less anxiety.

    A sales system will help you stop confusing your real self with what I call your “role self.” Most sales professionals take the inevitable rejection that comes with their work personally. They can’t make the necessary distinction between the role they play as a salesperson and who they really are.

    But those who can make that distinction-and it takes practice to do it-find that they worry a lot less. That makes them more effective. They are happier and healthier, and the confidence they show inspires others to have confidence in them. Sales increase.

    A sales system will also help you adjust the goals for each call you make in your prospecting efforts. Your only goal, besides establishing rapport, should be to determine if your prospect has any interest at all in your product or service and, if they do, to set up a meeting for a later date.

    You should make a point not to begin the selling process at this stage of your relationship. This is not the time to talk about features or benefits, price or delivery. That comes later.

    All you should try to do is schedule the meeting. The rest should wait.

    Try this, and like those with a selling system, you’ll see immediate benefits. “Going for the meeting” will take the pressure off you, and it will also take pressure off your prospect. You won’t have to second-guess which aspects of your product or service to bring up. And because he or she isn’t confronted with a premature “sales pitch,” your prospect won’t have to think about putting up a defensive wall of delaying tactics.

    When you get your prospect on the phone, be up front about what you want. Make sure they understand that all you are trying to do is to determine if they have any interest in what you are selling and, if they do, to set up a time to talk further. That’s it.

    Your prospect will appreciate the fact that you understand how busy they are, and that you are not jumping the gun, so to speak, in making your pitch.

    Your sales system will lighten your stress, and theirs too, helping you remain productive in challenging times.

    Blog Editor

    Blog Editor

    Lisette Howlett edits the Sandler UK blog. If you have any questions or would like to submit a blog please contact her. Tel: 020 7484 5556 Email: Lisette.howlett@sandler.com

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  • Add a little drama

    You’re meeting with a prospect. You’ve asked all the appropriate questions to uncover the prospect’s problem, concerns, desires, goals, and expectations. After fully analysing the situation, you announce with no hesitation whatsoever, “No problem. I have exactly what you need.”Add a little drama

    Does the prospect gasp a sigh of relief, utter under his breath, “Thank goodness,” and pull a purchase order from the drawer? Perhaps in Grimm’s version of the story, but not in the real world.

    Why?

    Prospects are sceptical of salespeople whose products or services are “exactly” what they need, especially if the salespeople are too quick to make the proclamation.

    At some level, prospects want to believe that their problems, concerns, and goals are not run of the mill, but rather, somewhat unique requiring solutions that are also somewhat unique.

    So, even if your product or service is exactly what the prospect needs, don’t be so quick to make the announcement. Tell the prospect that you have addressed similar situations and with the proper focus, and fine-tuning (perhaps with his help), you can provide him with a competent solution. You still get your point across—that you have a solution. And, you acknowledge the uniqueness of his situation which will require more than a cookie-cutter solution.

    Blog Editor

    Blog Editor

    Lisette Howlett edits the Sandler UK blog. If you have any questions or would like to submit a blog please contact her. Tel: 020 7484 5556 Email: Lisette.howlett@sandler.com

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  • Are you prepared?

    All too frequently, salespeople schedule appointments…and then forget about them until the day before the scheduled dates. Do you? Is preparation a last-minute activity often consisting of nothing more than a quick review of the notes from the original phone conversations when the appointments were scheduled…and perhaps a review of the prospects’ websites, advertising, or marketing materials?

    Can you answer the following questions about your next prospect appointment?

    – What are the first three questions you’ll ask the prospect after you say, “Hello”?

    – What questions will you ask to create rapport and get to know the prospect?

    – What questions will you ask to explore the prospect’s need and hone in on the underlying reasons for or events that precipitated the need?

    – What commitment(s) will you ask for if there is a fit between what the prospect needs and what you can provide?

    If you haven’t identified and rehearsed the questions you’ll need to ask to start the meeting, explore the prospect’s requirements, qualify the opportunity, and systematically move the meeting to an appropriate conclusion, then you’re NOT prepared.

    Blog Editor

    Blog Editor

    Lisette Howlett edits the Sandler UK blog. If you have any questions or would like to submit a blog please contact her. Tel: 020 7484 5556 Email: Lisette.howlett@sandler.com

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