Farewell Star of LinkedIn

Maybe you hadn’t noticed the star on some LinkedIn profiles. And now it’s too late.

Until 25 Feb, there’s a small star on your 1st degree connections, and other profiles under the photo in the top section of profiles on LinkedIn by the word relationship. Your 1st degree connections are automatically saved to your LinkedIn Contacts when you connect to them.

Contacts in your email address books and other sources are also saved when you sync them.

Why does it matter?

That Star was particularly useful because you could save profiles that are not your connections by just clicking the Star icon in the top section of the profile under their photo. The word Relationship would appear next to the star for saved contacts.

On 25 Feb that Star is disappearing. LinkedIn are “retiring” the Star and the Save to Contacts feature. You’ll still be able access all of the Contacts you’ve previously saved by going to your Connections list, choosing the Filter By Tag option, and selecting the Saved Contacts tag.

So get a move on today if there’s anyone you want to track without paying.

Why are they removing it?

It was a really useful feature – which most people didn’t use. I’m not surprised that LinkedIn are removing it – they need to pay the bills. And that means encouraging us to use their premium services.

What do we use instead?

We recommend Sales Navigator – if you are doing any business development or sales. LinkedIn is a great tool – when you know what you are doing. And when you do you LinkedIn prospecting regularly. Just having a profile and connecting with people you meet is not a prospecting activity. It’s essential to moving LinkedIn prospects off line and qualify them by phone for face to face meeting with you to get payback for the monthly fees and the time you invest.

You can learn more about making LinkedIn work for you in the book we wrote with LinkedIn – [ download your copy here]. You’ll get the practical steps for prospecting – which work really well with Sales Navigator.

And if you want to find out why we train LinkedIn, Salesforce and other global blue chip companies as well as all sizes of businesses across the UK, sign up for one of our Executive Briefings across the UK here you can find details or our training centres here: http://www.uk.sandler.com/locator/?country=GB  

Ermine Amies

Ermine Amies

Ermine Amies runs Sandler Training in East Anglia with monthly Master Classes in Norwich

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